Selected packaging work
Hyphen Brands is a packaging design agency in Mumbai working for some of India's most demanding consumer brands. A pack has roughly three seconds and a hostile, crowded shelf in which to make its case. We design packaging that wins those three seconds — distinctive enough to be seen, strategic enough to be chosen, and honest enough to be bought again.
Packaging is the most ruthless medium in branding: no headline, no airtime, just a few square centimetres against a wall of competitors who want the same hand to reach for them. As a packaging design agency, we treat structure, material, colour and copy as a single argument for why this one — and design for the shelf as it actually is, not as a render flatters it to be.
From naming and identity through to production-ready artwork, we have shaped packs across food, beverage, dairy and lifestyle for leading Indian brands. The good ones do two jobs at once: stop a shopper mid-stride, and still look at home in their kitchen a fortnight later.
We decide what the pack must say and the form it should take — the structural and strategic groundwork before a single label is drawn.
We design the visual system — colour, type, illustration, hierarchy — distinctive on its own and coherent across an entire range.
We deliver artwork built for the real world of dielines, print tolerances and regulatory small print, so the shelf looks like the screen.
Selected packaging work
A packaging design agency designs the structure, graphics and copy of a product's packaging so it stands out on shelf and persuades a shopper to choose it. At Hyphen Brands, packaging design begins with strategy — what the pack must say and to whom — before any visual design begins.
Packaging is often the only piece of advertising a shopper sees at the moment of choosing. Strong packaging design can be the difference between being picked up and being passed over, which is why Hyphen Brands treats it as a strategic decision, not a finishing touch.
Hyphen Brands works from Ferns Mansion on St. Paul Road in Bandra West, Mumbai 400050 — a 1914 building that rather suits an agency fond of things built to last. We work with clients across India and beyond.
Hyphen Brands was ranked the #2 Design Agency in India at Goafest 2023 and has gathered 50+ awards across strategy, design and communication — among them a Design Grand Prix for The Rising, India's first corporate art installation. We are, for the record, fonder of the work than of the trophies.
Hyphen Brands has designed packaging across food, beverage, dairy and lifestyle categories for leading Indian consumer brands.
