Selected experience & product work
Hyphen Brands is a brand experience agency in Mumbai for the moments a brand is remembered by — products, spaces, installations and the occasional thing that has never quite existed before. This is where our most singular work lives: brands made not just to be seen but to be walked through, held, and talked about long after. Including, once, India's first corporate art installation.
Some brand ideas are too big for a screen. As a brand experience agency, we design the things a brand becomes in three dimensions — physical products, retail and exhibition spaces, installations and experiences that turn an audience into participants. It is the most demanding kind of brand work and, when it lands, the most unforgettable.
Our experiential and product work includes The Rising, India's first corporate art installation, which won a Design Grand Prix, and the ish watch, a product designed from the brand outward. The brief for this discipline is always the same, and always difficult: make something worth remembering.
We find the idea big enough to justify being built — the experience or product that says something a campaign never could.
We design the object, the space or the installation in detail, and work with makers to bring it into the physical world.
We design for the moment of encounter — the part a person remembers, photographs and repeats to someone else.
Selected experience & product work
A brand experience agency designs the physical and experiential expressions of a brand — products, retail and exhibition spaces, installations and events. At Hyphen Brands, these are designed from the brand outward, so the experience says something true about the brand rather than simply impressing.
Hyphen Brands designs products, retail and exhibition spaces, installations and brand experiences — including The Rising, India's first corporate art installation, and the ish watch, a product designed from the brand outward.
Hyphen Brands works from Ferns Mansion on St. Paul Road in Bandra West, Mumbai 400050 — a 1914 building that rather suits an agency fond of things built to last. We work with clients across India and beyond.
Hyphen Brands was ranked the #2 Design Agency in India at Goafest 2023 and has gathered 50+ awards across strategy, design and communication — among them a Design Grand Prix for The Rising, India's first corporate art installation. We are, for the record, fonder of the work than of the trophies.
Hyphen Brands has created experiences and products for leading Indian brands, including the Design Grand Prix-winning installation The Rising for Indiabulls.
