We let the work speak — and sometimes, so do the people we've worked with. Words from clients, collaborators and the industry.
"HER Insurance was conceived out of the need to recognise that a woman's life journey in India is very different from a man's journey — addressing the ups, downs and compromises a woman makes throughout her life. Hyphen brought that truth to life with complete creative ownership, from product conceptualisation all the way through to communication."
"A brand's logo design is an extremely important decision for a founder. It is like choosing the name for your child. One would need partners with the obvious experience, creative expertise, ability to think out of the box, attention to detail, openness to suggestions and collaboration, a deep sense of empathy and the all pervasive passion. We are happy to have found Team Hyphen who are the embodiment of all of these attributes in the truest sense — and great partners on this journey."
"A brand's logo design is an extremely important decision for a founder. It is like choosing the name for your child. One would need partners with the obvious experience, creative expertise, ability to think out of the box, attention to detail, openness to suggestions and collaboration, a deep sense of empathy and the all pervasive passion. We are happy to have found Team Hyphen who are the embodiment of all of these attributes in the truest sense — great partners on this journey."
"Considering our multi-faceted journey ahead, we found the work done by Hyphen Brands and their ability to partner with us on all the initiatives as the key assets for selecting them to be our partners. Morton is looking to capitalise on its quality and reputation and quickly become a major B2C brand — and in Hyphen we found the right partner for that full journey."
"In Hyphen we found a complete brand solution company which will not only support our brand with their design excellence but partner with us on all other engagement frontiers including advertising, retail stores and customer engagement. In our first interaction with Prasanna we were convinced that he has grasped the brand's growth vision and is willing to partner us on every step of this journey."
"This close collaboration with ABSLI reflects our belief in working in tandem with our clients to create stellar solutions that go above and beyond simple communication. The best work happens when the agency is not just an executor but a genuine thinking partner from the very beginning."
"He pioneered retail design early on, designing the flagship branch and retail experience of all Yes Bank branches. He is the designer of the popular Ish Watch and also the first designer to execute a corporate art installation in India for Indiabulls — The Rising — that won him a Design Grand Prix."
"Design has to serve a purpose or solve a problem. It does not just do to look pretty. Good design involves two people — and both the parties had to be happy in the end. The work that I am proudest of is always work that was a real business solution for the client AND creative enough to earn recognition from peers."